What Is Google Analytics
Google Analytics Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business . How Is Google Analytics Helps Marketing? Google Analytics is helpful for marketing professionals because it offers insight into your website · How many people are visiting your page. · What they’re doing in the web pages. · And how long they stick around in the page. · Which device is mostly used to browse. · From which place they are accessing the page. · If you’re a digital marketing professional who is hired to work on behalf of another company, Google Analytics also makes it easy to show your clients exactly what they’re paying you for. Traffic Sources Direct Traffic: A user directly types in your website URL. Any traffic that Google doesn’t have the source information on is also considered direct. Organic Traffic: A user comes to your site dire